With over 7 million followers across his platforms, Scotty Sire is a recording artist and digital creator. His second studio album “What’s Going On” released in September 2019, and landed at #9 on the iTunes Pop Charts. This release was followed by a 30 city tour in partnership with Live Nation. His Alternative-Pop / Hip-Hop brand of music is fun with a sense of humor, yet unexpectedly reflective, ironic, and at times dark. Scotty’s music illustrates angst in today’s more real form of social anxiety, depression, and other issues of mental health that are prevalent in today’s young adult culture.
Scotty initially rose to fame and built a following on Viner and later transitioned his content to YouTube, where he has amassed over 424MM+views on his channel alone. His content varies from music videos/live performances to comedic vlogs. In addition to his own produced content, Scotty regularly appears in the Vlog Squad, led by internet sensation David Dobrik. His constantly expanding fan base regularly looks to him for funny light hearted content, but also sees him as a role model of someone embracing their mental health issues and openly sharing their struggles.
He has worked with a number of top brands, and has been featured in publications such as Billboard, AdAge, and People Magazine. He is a regular attendee at top tier events such as the Billboard Music Awards, American Music Awards, and has performed at events such as KISS FM’s Wango Tango and Jingle Ball.